Monarch Butterfly

Headquartered in metro-Atlanta, LJ Conservation Matters is a consulting firm specializing in addressing agricultural and environmental issues impacting communities across the United States.

Understanding Ag is a regenerative agricultural consulting company that provides the support and confidence to help our clients reduce input costs, increase profits and ensure family farming futures.

The health of our planet starts with the hands that work its soil. But in an ever-changing climate, the pressure to be both a farmer and steward of the land is higher than ever.